Marketing and campaign management system
The marketing and campaign management system is a CRM-based system for customer management, which enables the creation and management of campaigns, through distribution lists, for e-mail / SMS / fax according to different sections, such as: fields of interest, statuses, customer products and more.
The module also includes a system for creating surveys and feedback, with different options of questions and answers, and also includes a report showing the output of the responses of the survey takers.
Some of the tools that can be found in a marketing and campaign management system:
- Contact management including search options (CRM)
- Creating a campaign and sending it via email / SMS
- Creating homogeneous groups according to selected variables
- Automatic timing option
- Compliance with the spam law
- Data analysis for the message sent (quantities opened / read / deleted, etc.)